tag:blogger.com,1999:blog-1654909969393498387.post7902182409529834980..comments2023-10-31T04:05:20.879-07:00Comments on The Disneyland Traveler Blog: The Marketing of John Carter - Cost Meets FailureAnonymoushttp://www.blogger.com/profile/14150988000881960931noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1654909969393498387.post-39476319126330913182012-03-19T09:30:48.510-07:002012-03-19T09:30:48.510-07:00I gotta say I like this comment and really hadn...I gotta say I like this comment and really hadn't thought of it that way. Over the last several years, Disney's attempts to get into the big budget action adventure market has not gone well outside of a drunken pirate. Maybe "Disney" should just stay out film genre and focus on what they do best, family films. Disney's acquisition of Marvel Studios does change that a bit because this summer's The Avengers is almost guaranteed to be a blockbuster but I believe Marvel's production arrangement with Disney will be similar to that of Pixar - same parent company but producing films independently.<br /><br />Disney had a small amount of success with The Muppets released last November, a movie that was made on a fairly small budget by modern standards. That's probably the area they should stay in.<br /><br />A note about the marketing of John Carter. Saw a preview of the new film Wrath of the Titans over the weekend. If you put that side by side with a John Carter trailer, on the surface of it, kind of feels like its the same movie. Not good.Anonymoushttps://www.blogger.com/profile/14150988000881960931noreply@blogger.comtag:blogger.com,1999:blog-1654909969393498387.post-72031773855869754022012-03-19T03:45:26.850-07:002012-03-19T03:45:26.850-07:00A Depression era, pulp-fiction story like "Jo...A Depression era, pulp-fiction story like "John Carter of Mars" was the wrong property for a "family-friendly" studio like Disney to begin with, especially at a time when audiences have an increasing appetite for more "mature-themed" material. Not that there isn't a market for Disney's style & brand of entertainment, but whether that segment is large enough for the company to continue to be profitable is another story.Ming on Mongohttps://www.blogger.com/profile/13126216931768837534noreply@blogger.com