Monday, January 9, 2012
BCS National Championship Game Tonight - Disney Smiles
Tonight is the National Championship of college football now known as the BCS (Bowl Championship Series). The teams - the LSU Tigers and Alabama Crimson Tide - don't mean a lick to me except they are both really, really good as should be the game. More than a Disney guy, I'm sports guy. So what does all this have to do with Disney?
The game is on ESPN and millions of people will watch. Far more people will watch this football game than will set foot in all Disney Parks combined this year. And as much as it galls Disney fans to hear it - by far the most profitable part of the Walt Disney Company is ESPN which Disney owns. This game will generate a fortune for the Disney bank accounts