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Friday, February 8, 2013

More Disney Parks Coffee Wars - Starbucks A Winner, Nescafe Out

Last year at this time, I think a spent a lot of time writing about the anticipation of DCA's Cars Land and Buena Vista St. along with the refurbishment and return of the might Matterhorn in Disneyland. Big time stuff. This year, I seem to be writing a lot about Disney's parks pursuit at serving a decent cup of coffee. As already noted, the Starbucks station in the Fiddler, Fifer, and Practical Cafe (still a really dumb name) in Disney California Adventure's Buena Vista St. is a huge hit and a winner for both Disney and Starbucks. The Starbucks station will soon be placed inside the Market House on Main St. Disneyland, a touchy subject for sure since the Market House has a great deal of historical significance to the park. Starbucks also is now in the process of being placed in WDW Magic Kingdom and Epcot parks as well.

With Starbucks, the coffee gods were looking down fondly on Disney parks but Disney wasn't through. For years, the coffee vendor for Disney parks was Nescafe, a name synonymous with lousy coffee and pretty much thought of as an instant coffee concoction. This past week, Disney has given the boot to Nescafe out of their parks to be replaced by something called Joffrey's Coffee and Tea. I know nothing about the Joffrey product but one can only guess that it will be an improvement over the Nescafe offerings which were / are continually maligned and for good reason.

The Joffrey coffee deal in no way impacts what Disney is doing with Starbucks. The Starbucks locations will continue to move into each Disney park (one per park one would assume). Joffrey coffee is what gets served everywhere else - coffee stands, restaurants, hotel rooms, etc. around the resorts. I haven't heard one bad remark about replacing park the current park coffee with something new and when does anything Disney does get greeted with unanimous approval? When I'm looking for a decent coffee or coffee beverage and do not want to stand in line with the mob waiting to get a Starbucks, its nice to know there should be a better alternative. Then again, other than first thing in the morning, I don't think about coffee very much when I'm in the parks. When the weather is eighty degrees, give or take, most of the year, its hard really hard to give that steaming hot cup of joe a lot of thought.

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