Friday, May 18, 2012
Sticker Shock - Disneyland's Jaw-Dropping Price Increase
I'm still trying to digest the news. I'm still in shock. I'm still running numbers trying to make sense of the math. As expected, Disney today announced a price increase ahead of their big summer season and the relaunch of the new and improved Disney California Adventure. I knew it would be big but somehow the actual news trumped the anticipation. Consumers of Disneyland just took one in the shorts, especially if you are an annual passholder.
Mrs. DisneylandTraveler and I bought our first annual passes in November 2008. The price then was $269. Since we exchanged our parkhopper tickets, the annual pass price was pro-rated. Now here we are less than four years later and effective Sunday, May 20, the price of a deluxe annual pass is $469.00. Staggering. Even more staggering is the single day admission for a park hopper ticket - $125.00. For kids up to 10, it's $119.00. Kids! A three year old paying $119.00. This is madness. People will pay it.
What's really sad is Disneyland is no longer a park for Disney fans. Disneyland is a park for the upper middle class that still have a disposable income. Many of us don't. Every year, more and more children will never know what a visit to Disneyland is all about simply because mom and dad can no longer afford it.
MousePlanet posted this chart comparing last years price with the new price increase.