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Friday, December 7, 2012

Disneyland Says Good-Bye and Good Luck To Kodak



The Eastman Kodak Company has been a partner to Disneyland from the get-go. Kodak was one the big name corporate sponsors of the park that Walt Disney personally courted to invest in his grand plan so Kodak has been sponsoring something or other in Disneyland for years and years. Currently the Kodak logo is most commonly seen on the park brouchere that you can pick up when you enter the park. You can also see the name Kodak on various "Picture Spots" around the park and it still sponsors a retail kiosk over by it's a small world (even though I doubt if anyone has bought a roll of film in years).

When film went to Yesterland, Kodak, as a complany, was in trouble. The corporation has been in bankruptcy for quite awhile now mostly trying to figure out what parts of the company may be still capable of making money from the parts that don't. And finally, after the first of the year, Disneyland bids good-bye to Kodak as an official park sponsor after close to 60 years. Times change, things change, will anyone miss a Kodak presence in Disneyland? Probably not unless you really stop and think about it. And then it's a little sad.

Trivia: Linda McCartney, the wife of Beatle Paul McCartney, who set him on the straight and narrow and died at a very early age from cancer was an heir to the Kodak financial fortune in its heyday. Her maiden name was Linda Eastman.

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