|Show Your Disney Side - the new Disney Parks Promotional Campaign|
Tuesday, October 1, 2013
Darth Vader - The New Pitch Man For Disney Parks
"Let The Memories Begin" - no, get that out of here. "Limited Time Magic" - the quicker we can get rid of that half baked idea the better. Disney needed to turn to a new source to pitch Disney Parks in a their upcoming promotional ad campaign with corresponding theme park activities. New source? I mean "force". There's a new pitch man in town. The ultimate salesman. When Disney CEO Bob Iger wrote out a check to George Lucas several months back to purchase Lucasfilm, Iger new what he had. Star Wars is one of the most valuable and profitable franchises in the entertainment business and standing in front dressed in Black is Darth Vader, now probably Disney's most valuable character. Mickey.... sorry. Woody and Buzz...sorry, again, there's a new sheriff in these parts. Vader may be the only character that has the ability to pull people into the parks in mass quantities just to get a glimpse.
Disney knows this so the new Disney pitch man for their newest promotional park campaign begins with the big guy himself. This may not be classic "Disney" but Vader has something bigger. It's called the force. Here is Disney Parks first promotional video.