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Friday, October 4, 2013

The Power Of Mickey (On Skates)

So it's time for the WNBA Championship Finals (Women's Professional Basketball).  The Minnesota Lynx play the Atlanta Dream for the title. Congratulations Atlanta on getting into the Finals....now get out. The Dream play their home games at Phillips Arena in downtown Atlanta. Getting into a basketball finals is kind of an iffy proposition and certainly the owners of the arena can't hold dates open just in case a team advances into a post-season tournament which may or may not happen. When an arena or stadium have a a chance at a solid booking, they'll take the sure thing every time. Especially when Mickey is the star of the show.
Disney on Ice occupies the Phillips Arena on two of the dates the Atlanta Dream has home games for the Finals. Mickey gets the arena and a capacity of 18000 cheering Disney fans. The Atlanta Dream hits the road and gets to play at a much smaller arena in a suburb about 30 minutes north of Atlanta (which is kind of OK since the market for women's professional basketball is pretty small and not a whole lot of people show up to games).
It should noted that Disney on Ice is not really a Disney thing at all. Disney on Ice is produced by Feld Entertainment, the same people who own Ringling Bros. Circus and various monster truck events.. Disney just  licences the characters to Feld for which they are paid quite well I would assume. 

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